Like many Canadians we travel to the United States. This gives me ample opportunity to compare similar products for similarities and differences. Kraft Dinner topped with ketchup is reputed to be Canada's national food. So I thought it would be interesting to compare the packaging from a box of Canadian Kraft Dinner and it's American counterpart Macaroni & Cheese.
Details - Kraft Dinner (Canadian) is manufactured by Kraft Canada Inc., Don Mills, Ontario. Kraft Macaroni & Cheese (American) is manufactured by Kraft Foods Global, Inc., Northfield, Illinois.
Kraft Dinner - Notice that the product in Canada is actually called Kraft Dinner or KD for short and that is indicated on the packaging. That is because most Canadians can recognize a picture of macaroni with the trademark neon orange colouring without being told that it is macaroni and cheese. In very fine print near the bottom the product is identified as macaroni and cheese but that's likely a legal thing just in case some inexperienced Canadian can't identify the product by its picture and just happened to bring a magnifying glass with them while they were shopping. In this case Canadians already know that Kraft Dinner is made by Kraft so we don't need a huge logo of Kraft to grace the box. In fine print also needing a magnifying glass are short instructions for getting into the box likely because Canada's national drink (beer) may be involved when opening the box or again for those who aren't sure how to open boxes. More likely is another legal thing due to our southern influence of suing if a mosquito lands on them. Notice we don't need any fancy font or extra labeling claiming to be the cheesiest although on the top there is a Kraft logo on the top of the box that says made with real Kraft cheddar. The box inculdes cooking instructions for both microwave and stove-top. That's a good thing because the quicker you can cook KD the faster you can eat it. As with all packaging in Canada labeling is bilingual. Now here is where Canadians actually get a better deal for their dollar. A box of Kraft Dinner is 225 g compared to the American Macaroni & Cheese that is only 206 g.
Kraft Macaroni & Cheese - The product in the US is labeled as macaroni & cheese with no mention of Kraft Dinner on the packaging. This must be a legal thing to prevent someone from suing expecting a dinner in a box and all they got was dried pasta and a package of neon organge powder stuff. The box has a considerably larger picture of macaroni and cheese. This is likely for those consumers with poor eyesight or seeing eye dogs helping their owners find the culinary delight easily. It also helps those who don't speak English to identify the product because the only language on the label is English. The American package contains instructions on opening the box on top and on the side. I'm not sure why other than maybe American's need to be told twice how to do some things. The box only includes stove-top cooking instructions. That's a pity since most Americans tend to be a bit more rushed than Canadians. There is the notation on the box that it is the cheesiest but no mention as to what cheese it is so one can only wonder about exactly what that neon orange powder is..As already mention a box of the American version is only 206 g so Canadians are getting the better deal here.
My Recommendations for Americans - Buy Canadian. You get more product that is clearly labeled as using cheddar and you can cook it in the microwave. Be sure to cover your culinary delight with ketchup to make it truly Canadian!